Love is a verb
Just Do Business
Dedicated to creating a pathway for ending the generational poverty of black communities across the country, by proving that the Free Enterprise System works for everyone.
The Next Great American Movement
Imagine how much better our country will be when we prove that the Free Enterprise System works for everyone, through the voluntary cooperation of people of good will.
Alpha Mission's Robert Blackwell Jr. on WGN People to People
Julius Rosenwald and Booker T Washington
A mission worthy
of our best efforts
From the Abolitionist to the Civil Rights movement- there has never been a movement that fights for equal ECONOMIC opportunity until now. It’s called ALPHA MISSION.
Thanks to some of history’s great thinkers, we have made progress in the past, and that is replicable today if we do the same things that they did.
Why Alpha Mission was Created
We Choose To Go to The Moon
We have made progress, but we have unfinished business
President Kennedy commits the country to a great mission
Black Female Mathematicians
Neil Armstrong depends on Katherine Johnson to get home
Chicago’s three Johnson’s played an important role in the nation’s economy, character and aspiration for the country’s black community.
The Atlanta Way
The Black and White business community focus on economic participation and an Atlanta that works for all. “I’d prefer weeds on the runways to no black business participation”—Maynard Jackson
Chicago’s Black Business community plays an important early role in the election of President Barack Obama.
Economic cooperation of the black and white business communities always leads to progress for our country
Atlanta: An Example To Us All
The Ecosystem of Cooperation
We have a mission to prove that the free enterprise system works for all. However, this can’t happen without each and every one of us.
“We need a movement of people of goodwill DEDICATED to proving that the Free Enterprise System works for everyone."
Robert Blackwell Jr
Join Us at
We ask that everyone takes action by partnering with Black and Brown Businesses. We also require that those businesses impacted through the Alpha Mission reach back and pull other individuals and businesses from their community forward.
Watch & Learn More
Are you a ceo?
A Black Business?
An Employee Representing your company?
Are you in the public sector?
Alpha Mission - Real Life Stories
Watch some of our entrepreneurs share their experiences
Alpha Mission Chapters
By December 2025 Chicago will be the leader in black business participation creating a pathway for ending, once and for all, the generational poverty of Chicago’s black citizens.
By December 2025 Nebraska will be the leader in black business participation creating a pathway for ending, once and for all, the generational poverty of Omaha’s black citizens.